Cebu Landmasters, Inc. (CLI) has announced a significant leadership transition with the appointment of Jose Franco Soberano as its new President and Chief Executive Officer.
The move marks a new chapter for one of the Philippines’ leading regional property developers as founder Jose Soberano III transitions from day-to-day leadership while remaining actively involved in the company as Executive Chairman and Chair of the Executive Committee. The leadership change reflects a carefully planned succession strategy aimed at ensuring continuity as the company pursues its next phase of growth.
A Planned Transition for Continued Growth
According to company reports, the appointment follows years of preparation, with Jose Franco Soberano having played an increasingly important role in Cebu Landmasters’ operations and strategic direction.
Prior to his appointment as President and CEO, he served as Chief Operating Officer and Senior Executive Vice President, helping oversee the company’s expansion across key markets in the Visayas and Mindanao. Company leadership described the transition as part of a long-term plan designed to strengthen the organization while preserving its core values and growth trajectory.
Jose Soberano III, who founded Cebu Landmasters in 2003, expressed confidence in the transition, noting that the incoming CEO has been instrumental in shaping the company’s development and positioning it for future opportunities.
Building on Cebu Landmasters’ Strong Foundation
Over the past two decades, Cebu Landmasters has grown from a Cebu-based developer into one of the most prominent real estate companies in the Visayas and Mindanao region.
The company has established a strong presence across Cebu, Davao, Cagayan de Oro, Bacolod, Iloilo, General Santos, and other emerging growth centers. Its portfolio spans residential communities, condominiums, mixed-use developments, hotels, and commercial properties.
Recent company disclosures also highlight continued business momentum. Cebu Landmasters reported strong residential reservation sales and ongoing project launches across multiple cities, reflecting sustained demand in its core markets.
Expansion Beyond Visayas and Mindanao
The leadership transition comes at a time when Cebu Landmasters is pursuing broader geographic expansion.
Reports indicate that the company is preparing for projects beyond its traditional Visayas and Mindanao markets, including planned developments in Metro Manila and Cavite. These initiatives are expected to further diversify the company’s portfolio while introducing the Cebu-based developer to new growth opportunities in Luzon.
As the Philippine property sector continues to evolve, Cebu Landmasters aims to leverage its experience in regional development while expanding its footprint in key urban markets across the country.
A New Generation of Leadership
The appointment of Jose Franco Soberano represents more than a change in leadership—it signals the continuation of a long-term vision that has guided Cebu Landmasters since its founding.
Having spent years within the organization in various leadership roles, the new CEO takes the helm during a period of continued growth, expansion, and transformation for the company. His experience in operations, sustainability initiatives, and corporate strategy is expected to support Cebu Landmasters as it navigates an increasingly competitive real estate landscape.
Looking Ahead
With a leadership transition now in place, Cebu Landmasters enters a new phase focused on sustaining growth while pursuing opportunities in both existing and emerging markets.
As the company continues to expand its portfolio and geographic reach, the appointment of Jose Franco Soberano as President and CEO underscores Cebu Landmasters’ commitment to long-term stability, succession planning, and continued value creation for homeowners, investors, and stakeholders alike.
Credited Sources: https://bworldonline.com/corporate/2026/06/05/754846/cli-appoints-jose-franco-soberano-as-president-ceo-in-leadership-transition/
