June 30, 2020 by Christian Jay B. Quilo
FOR more than two decades now, Taft Properties has established itself as a formidable player in the real estate industry—a developer that takes time to truly understand the communities it plants roots in and what its residents need. In light of the current Covid-19 pandemic, the company gives back to the community of Cebu with a series of CSR initiatives.
The iconic Horizons 101, the tallest residential development in Cebu City and the tallest out of all its six projects, was lit in blue to show support for the workforce in the front lines during this global health crisis.
Taft Properties also partnered with the Mayor’s Office of Cebu City in distributing boxes of face masks to the city’s key health centers and other constituent institutions. For a personal touch, each box contained messages of appreciation from the company’s employees and sales partners as part of the “Taft Covid Hero” project, Taft’s way of making sure our modern day heroes know that their efforts are seen and acknowledged.
Company representatives also personally turned over boxes of face masks to the captains of select barangays in Cebu City such as Lahug, Ramos and Guadalupe.
Key facilities in Cebu were also recipients: the personnel and inmates of Cebu City Jail, as well as the healthcare workers in Bayanihan Center Cebu, a recently completed quarantine facility in the Queen City.
Taft touched base with neighboring cities as well: Lapu-Lapu, specifically the barangay of Marigondon, where Soltana Nature Residences—another Taft development—is located.
Unit owners who are frontliners also received face masks, while the company’s own frontliners—staff in departments such as security, logistics and utility—were given care packages as a sign of the company’s gratitude for their daily efforts in keeping operations running as usual the safest way possible.
With Colliers International at the helm of property management, the company has also taken great strides to maintain a high standard of sanitation and hygiene across all its properties: common areas are regularly disinfected, precautionary measures are heightened and strictly implemented, and security and maintenance personnel are housed in the building to ensure their health.
As Cebu continues to fight through these trying times, Taft Properties expresses its unwavering support for the community and its frontliners with one message: “Stay safe, be strong.”
